Living in London, I travelled a lot and was always bringing back interesting gifts for my loved ones. I attended all kinds of exhibitions and travelled out of the city to visit designers' showrooms and collect unusual items. Thanks to this unusual hobby, my friends soon nicknamed me 'Magpie,' which means 'Soroka' in English. I think that's where it all started," says Jamila Asgarova, founder of SOROKA Concept Store and Vice President of Gazelli Company.